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  "documentTitle": "Transformation Ebook",
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      "text": "MNCs must become \"multilocal\" players if they want to succeed.",
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      "text": "Do we need some minor fine-tuning of activities in emerging markets or a more fundamental reset?\nAre the tradeoffs we make regarding investments, product portfolios, process excellence, and people development still valid?\nHow do we want to approach the transformation of operations to ensure immediate results and a fast global rollout of the program?",
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      "text": "For many large global companies, this is not only the right time to rethink the operational models they deploy in emerging markets, it’s the essential time. The kind of global transformation we propose better adapts the company to local circumstances and strengthens its competitive capabilities worldwide. MNCs must become “multilocal” players if they want to succeed.",
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      "kind": "paragraph",
      "text": "Growth in emerging markets will continue, but only for companies that are set up to be competitive and that make growth profitable. In the changing world of emerging markets, this will become the new definition of winning.",
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      "kind": "paragraph",
      "text": "To take advantage of lessons learned in the first country or countries, companies should use the same templates and tools. They can develop handbooks and lessons for fast learning and ensure some continuity by transferring people who have experience with the approach to the transformation management team.",
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      "text": "MNCs should ask themselves the following questions:",
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      "kind": "paragraph",
      "text": "This article draws on the following BCG publication:\nTransformation in Emerging Markets: From Growth to Competitiveness",
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      "kind": "paragraph",
      "text": "Lars Fæste\nDinesh Khanna\nChristoph Nettesheim\nBernd Waltermann\nPeter Ullrich",
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      "evidence": "Chapter repeatedly contrasts MNC selling expense (45%) vs local (10%), 20%+ COGS gap; calls for multilocal shift.",
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