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  "notes": "The slide uses a stacked bar chart to illustrate the cost breakdown of an MNC versus a local competitor, emphasizing that COGS is not the primary differentiator.",
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      "text": "Different distribution models; Tightly controlled G&A expenses; R&D expenses are only 20% of MNCs; Limited difference in COGS",
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      "kind": "paragraph",
      "text": "Retail sales are another issue. Many developing countries have large rural populations or populous secondary cities. Some 636 million Chinese lived in rural areas in 2013. India has 400 cities with populations of 100,000 or more.",
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      "text": "GO-TO-MARKET APPROACHES CONTINUE TO BE HIGHLY LOCALIZED (CONTINUED)",
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