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  "documentTitle": "Transformation Ebook",
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      "text": "Companies in any of the four boxes can benefit from transformation.",
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      "text": "Preparing proactively allows these companies to transform gradually, building the capabilities and positioning that they will need for long-term success. In many industries, pressure from activist investors is pushing management teams to proactively transform. (See “Do-It-Yourself Activism,” BCG article, February 2014.)",
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      "kind": "paragraph",
      "text": "overall strategic stability of the industry in which the company plays, over the next five to ten years. As Exhibit 4 shows, plotting a company along these two dimensions puts it in one of four boxes.",
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      "text": "Companies in any of the four boxes can benefit from transformation. The most obvious candidates are those with poor financial performance, which may need immediate steps to boost liquidity before taking longer-term measures such as rethinking their business and operating models or establishing the right processes, organization, and technology for sustaining improved performance.",
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      "text": "However, even successful companies with excellent financial performance will often need to take heed of changing market conditions and reshape the strategy by which they create value for shareholders. And superior performers in stable industries will start to plan early where they want to be in the long term—in five or ten years, or even longer.",
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      "text": "Source: BCG analysis.",
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