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  "documentTitle": "Transformation Ebook",
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      "text": "MNCs need to rethink and rebalance tradeoffs in their priorities, products, systems, and people as they seek to improve their competitiveness by moving from greater centralization to strengthening local accountability.",
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      "text": "Resetting the strategy to focus on competitiveness\nFunding the journey by restructuring the local organization to make it leaner and more accountable\nWinning in the medium term through process and functional excellence—eliminating waste and simplifying, standardizing, and automating\nEstablishing the right teams, platforms, and behaviors for longer-term competitiveness",
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      "text": "While the assessment of growth potential remains critical, MNCs' strategy also has to focus on profitability and returns on investment.",
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      "text": "Resetting the Strategy to Focus on Competitiveness. MNCs need to shift their focus from purely maximizing growth (typically accomplished by investing in all sizable emerging markets) to determining which emerging markets offer the best potential for establishing leading positions and achieving above-average profitability.",
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      "text": "MNCs need to rethink and rebalance tradeoffs in their priorities, products, systems, and people as they seek to improve their competitiveness by moving from greater centralization to strengthening local accountability. In our experience, this sort of rebalancing is best achieved through a four-step transformation process:",
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      "text": "We have worked with many clients making such decisions. For example, one global medical-equipment manufacturer made its emerging-market plans on the basis of the projected number of devices to be sold ten years out. A global industrial-equipment manufacturer launched a massive expansion of its operations in China despite profitability concerns—in order to put pressure on local competitors in their home markets.",
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      "text": "TRANSFORMATION IN EMERGING MARKETS",
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      "evidence": "Chapter repeatedly contrasts MNC selling expense (45%) vs local (10%), 20%+ COGS gap; calls for multilocal shift.",
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