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      "text": "Less than half of BCG clients that have undergone a transformation effort over the past decade had been chronic underperformers, and more than half had been market leaders.",
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      "text": "MNCs with full capabilities to win overseas: 10%",
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      "text": "Growth: How Leading Companies Are Reshaping Their Environment, BCG report, September 2015.)",
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      "text": "Many MNCs will have to undertake a process of transformation in emerging markets. As we have discussed throughout this publication, transformations are not just for troubled companies; they have become necessary interventions in many, if not most, corporations. Less than half of BCG clients that have undergone a transformation effort over the past decade had been chronic underperformers, and more than half had been market leaders.",
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      "text": "Because of their comprehensive nature and the need for companies to implement them quickly, transformations are complex endeavors. Most of them fail either to fully capture the potential value or to embed new behaviors and processes in the time allotted. The risk of failure in transformations in emerging markets is even greater. As we observed recently, only about 10% of companies believe they have the full complement of capabilities required to win overseas. Most think they are barely mastering the basics. (See The Globalization Capability Gap: Execution, Not Strategy, Separates Leaders from Laggards, a Focus by BCG and IMD business school, June 2015.) Moreover, while many companies get their broad globalization strategies right, they come up short on execution in individual markets. Issues related to execution were where our research found the biggest gaps between leaders and laggards.",
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      "text": "Shifting focus away from growth alone toward a combination of growth and rapid, steady productivity gains requires changes in both strategy and execution. It also usually requires a shift in the way that both global and local management thinks about goals, processes, and governance.",
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      "text": "Historically, rapid growth in emerging markets allowed most companies to support behaviors such as approving investments without defined",
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      "text": "MNCs should move quickly, but they should also advance with care. The biggest mistake they can make is to pursue a transformation driven by headquarters that tries to standardize and centralize processes and operating procedures for all markets. MNCs are much better advised to approach the challenge one market at a time, starting with a high-profile struggling market and experimenting with what works there.",
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