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  "documentTitle": "Transformation Ebook",
  "authorId": "BCG",
  "authorName": "BCG",
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      "text": "A large international grocer was struggling with increased competition from discounters and online retailers. Its operations were overly complex, and its costs were too high. After decades of strong growth, the company lost considerable market share and half its profits in just three years—along with the trust of its customers. In response, the company launched a full transformation program, which included: Improving promotions, thus freeing up $250 million that it reinvested to boost sales growth; Generating efficiencies across the supply chain, saving $75 million in annual operating costs; Resetting product categories and renegotiating contracts with suppliers to focus on top sellers; Rebuilding customer perceptions, leading to a 4% increase in sales (and significantly outperforming the market). Collectively, these measures delivered $500 million in cost savings, new revenue, and profit over the first 18 months of the transformation, helping the company regain its leadership position in the market.",
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      "text": "Collectively, these measures delivered $500 million in cost savings, new revenue, and profit over the first 18 months of the transformation, helping the company regain its leadership position in the market.",
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      "kind": "paragraph",
      "text": "intense focus on short-term liquidity and adopt broader measures to generate the capital needed to fund the forward-looking initiatives. Those measures—which typically generate results in 3 to 12 months—fall into several broad categories: revenue increases, organizational simplicity, capital efficiency, and cost reduction. (For more, see the chapter “Funding the Journey.”) Although companies tend to focus on cost reductions and capital efficiency at this stage, we find that measures to boost revenue and simplify the organization often have similar short-term effects and lead to more sustainable improvements. Measures to increase revenue include reorienting the sales force to sell the most attractive products,",
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      "kind": "title",
      "text": "A RETAILER CUTS COSTS AND FUELS GROWTH",
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