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  "documentTitle": "Transformation Ebook",
  "authorId": "BCG",
  "authorName": "BCG",
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  "notes": "The text discusses how financial health and industry stability dictate the levers used in a transformation, referencing a BCG screening framework.",
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      "text": "Bar chart showing performance trajectories (Declining, Staying the same, Improving) across three starting market positions.",
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      "text": "% of transformations",
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      "kind": "paragraph",
      "text": "will also determine the relative emphasis to place on each element of the framework and the right levers to apply. For example, a company with poor financial health in a strategically unstable industry may decide to focus on levers from the first component...",
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      "text": "Source: BCG analysis. Note: Based on 123 companies that underwent a transformation or large-scale change effort at some point during the period from 2003 through 2013.",
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      "kind": "title",
      "text": "EXHIBIT 3 | Transformations by Initial Position and Trajectory",
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