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      "text": "The digital world offers both major opportunities and threats. To succeed with digital transformation, companies must understand their starting position and plan the right path forward.",
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      "text": "Innovation doesn't need to be about one big idea; it can be a combination of many small things that elevate the overall experience of the customer.",
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      "text": "Think more broadly about the customer journey. Do not limit innovation to the traditional realm in which the company has placed it.",
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      "text": "Actively seek opportunities to become immersed in digital products, services, and capabilities to reduce the anxiety that can come from rapid change and to better enable you to lead from the front.",
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      "text": "Moreover, the company needs to determine how IT can best support the company’s digital initiatives and whether to house its digital capabilities within the business units or in a corporate center of excellence.",
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      "text": "executive management, with visible support and accountability. (Bot-tom-up approaches usually do not last.) Leadership must prioritize the hiring of high-potential employees with skills in such areas as agile development and analytics.",
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      "text": "Digital initiatives require different capabilities and entail much faster development cycles, and they often benefit from having a clear place in the organization, along with dedicated resources.",
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      "text": "And it must build a digital culture within both the business units and IT—including a trial-and-error mindset that not only tolerates failure but also understands that failure is a critical part of the process.",
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      "text": "Many companies choose to deploy dedicated new-technology platforms—particularly for customer- and analytics-focused initiatives—that function separately from the core IT department and have their own databases and other infrastructure.",
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      "text": "The digital world offers both major opportunities and threats. To succeed with digital transformation, companies must understand their starting position and plan the right path forward. We end this chapter with a few recommendations for leaders:",
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      "text": "The right culture has an agile orientation that embraces sprints and rapid adaptation, along with a strong emphasis on collaboration.",
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