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      "text": "Throughout a transformation, a focus on organizing for sustained performance—with the right team, structure, operating systems, and culture—is vital to ensuring that a transformation is not short-lived.",
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      "text": "In the past, transformations have often been perceived as radical solutions for companies with broad and systemic problems—that is, companies with no choice but to change. That perception is increasingly outdated. A comprehensive survey revealed that fewer than half of the BCG clients that underwent a transformation over the past decade had been market laggards when they launched their change initiative. Indeed, more than half of them were market leaders. Leading companies in the sample chose to undergo preemptive transformations that further reinforced their competitive strengths. (See Exhibit 3.)",
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      "text": "The Hidden Value of Understanding Starting Points. While starting points vary dramatically, they are helpful in setting the level of ambition and overall direction for a transformation. A company’s starting point",
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      "text": "program. Over time, as the effort takes root, the priorities typically shift toward winning in the medium term. Throughout a transformation, a focus on organizing for sustained performance—with the right team, structure, operating systems, and culture—is vital to ensuring that a transformation is not short-lived but rather a long-term endeavor that delivers, and sustains, improved performance.",
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      "text": "EXHIBIT 2 | BCG's Holistic Transformation Framework",
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