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      "text": "A common pitfall in this aspect of digital transformation is an unwillingness to cannibalize the existing business. Companies that fall into this trap limit their powers of imagination and forfeit growth opportunities.",
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      "text": "Reengineering Business Processes. This initiative entails adopting flexible and intuitive digital technologies to simplify processes and increase efficiency. This approach is particularly relevant for B2B companies, which place less emphasis on the customer experience. The use of",
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      "text": "A multinational big-box retailer operating in an emerging market launched a quick-win initiative with a mobile app to boost declining sales at its physical stores. Rather than develop a grand digital strategy or conduct detailed market research to determine the scope of the opportunity, the retailer outsourced the entire app development process so that it could get something to market quickly. The app included customer-friendly features like personalized coupons and offers, tools to plan shopping trips, automatic replenishment of regular purchases (though a subscription model), and in-store navigation. It resonated strongly with customers and led to increased sales at the retailer’s stores, especially once management learned what worked well and continued to add new features, such as in-store WiFi and home delivery of goods purchased online. The overall initiative was so successful that the retailer extended the outsourcing arrangement for a second year, meanwhile hiring digital talent and building up its own internal capabilities in critical areas, such as customer analytics, mobile payment processing, app development, and coding. Eventually, it rebuilt the main app using internal resources and continued to refine and improve it. By outsourcing much of the process initially, the company was able to get an app in consumers’ hands quickly, build its digital capabilities over time, and learn from direct experience.",
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      "text": "A RETAIL PLAYER QUICKLY ROLLS OUT A MOBILE APP",
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