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      "text": "Regardless of industry or type of transformation, capabilities are critical elements in improving performance and sustaining results, ultimately in the form of increased value creation.",
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      "text": "Vikram Bhalla\nJim Hemerling\nDiana Dosik\nStephanie Hurder\nShaheer Rizvi",
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      "text": "Many companies that launch transformations focus doggedly on demonstrating outcomes. That approach is understandable, but because it doesn't address the underlying capabilities needed to achieve and sustain the outcomes, it's shortsighted and will likely fail. Regardless of industry or type of transformation, capabilities are critical elements in improving performance and sustaining results, ultimately in the form of increased value creation. By focusing on the three elements discussed here—a clear and robust definition of capabilities, a structured approach for building those capabilities, and the right support from leaders—companies can successfully transform themselves to meet whatever challenges they might face.",
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      "kind": "paragraph",
      "text": "designers, marketers, and customers. In sum, by doubling down on the capabilities needed to execute the transformation, the company was able to grow through stronger sales in the premium segment and to generate sustainable gains.",
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      "text": "This chapter draws on the following BCG publication:\nBuilding Capabilities for Transformation That Lasts",
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