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      "text": "A leading company that misses one market shift loses three to five years in development time, which is enough to cede the leading position.",
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      "text": "GEOPOLITICS: Increasingly complex geopolitical situations are forcing global companies to shift how they think about risk.",
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      "text": "ENERGY DYNAMICS: The global energy landscape is dramatically shifting owing to geopolitical issues, technology advances, and changing sources.",
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      "text": "INCREASED VOLATILITY: More-intense competition and costly, extreme events (for example, natural disasters and financial crises) are driving more turbulence.",
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      "text": "VARIABLE RATES OF GROWTH: Companies must be able to shift gears between different approaches to compete in low-cost countries and developed economies.",
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      "text": "MANUFACTURING ECONOMICS: Advanced production methods, such as robotics and automation, change the formula for where to manufacture and what to outsource.",
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      "text": "PUBLIC-SPENDING PRESSURE: Rising costs across most aspects of government create pressure to trim budgets, cut programs, or both.",
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      "text": "DIGITAL DISRUPTION: Across industries, digital is fundamentally shifting how individuals interact, what customers expect, and how work is done.",
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      "text": "INCREASING REGULATION: As the number and complexity of regulations increase across markets, planning and operations become more difficult.",
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      "text": "within the next five years—up from 1 in 20 just 50 years ago. (See “Die Another Day: What Leaders Can Do About the Shrinking Life Expectancy of Corporations,” BCG Perspectives, July 2015.) A leading company that misses one market shift loses three to five years in development time, which is enough to cede the leading position. Miss two turns, and your company is in real danger. Disruptions, the loss of traditional sources of competitive advantage, and fear of failure, however, are not the only reasons why companies look to",
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      "kind": "source-note",
      "text": "Sources: \"Half a Billion Clicks Can't Be Wrong,\" Foreign Policy, January 3, 2014; S&P Capital IQ; Thomson Reuters Accelus Regulatory Intelligence.",
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      "text": "EXHIBIT 1 | Businesses Face Growing Disruption from All Directions",
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