{
  "docId": "019dd923-5ca1-7489-b634-d42adb9ada21",
  "docSlug": "f48d45408c26f5a2",
  "documentTitle": "Loose dogs in Dallas Strategic Recommendations",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 178,
  "pageCount": 406,
  "prevPage": 177,
  "nextPage": 179,
  "slideType": "business_case",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses a classic 'Impact vs Cost' structure to justify a strategic recommendation.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-d42adb9ada21/178",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-d42adb9ada21",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-d42adb9ada21.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-d42adb9ada21#slide-178",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "By improving digital marketing can increase positive outcomes by ~3,200",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b488-7644-a965-f1e5c6cf2169",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.21,
        "y": 0.17
      },
      "kind": "list",
      "text": "Context: Today, digital marketing is an underutilized resource. Key takeaway: By improving digital marketing can increase positive outcomes by ~3,200. Overall recommendation: Improve digital content and increase penetration of available websites.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "375aec13-6f0d-48d6-af63-24c57431f7b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Methodology for impact: Estimate lift from improved profiles and increased website utilization. Key Assumptions: Better profiles increase outcomes 20%, Facebook posts increase LRR by 5-20 pps.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b5b6c56-f174-4943-a872-8db777df2e8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.55,
        "y": 0.45
      },
      "kind": "list",
      "text": "Methodology for costs: Estimate recurring labor and investment costs. Key Assumptions: 15 mins per profile, $60k IT upgrade, $4k equipment, $36k staff for photos, $20.8k staff for adopters.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f69cbb62-51f4-4afc-b2f0-dcef0dd7e8b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "metric",
      "text": "Incremental ~3,200 adoptions/transfers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8933308-d6fd-4cc0-a0f8-b7ffe2f35bc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.55,
        "y": 0.88
      },
      "kind": "metric",
      "text": "Upfront costs: ~$60,000; Recurring costs: ~$338,000",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e87297cc-7e8e-4dc6-b4a7-eb92b97b9458",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Incremental adoptions/transfers: ~3,200",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b488-7644-a965-f61f5da4c280",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.85,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Overview: DAS should enhance its digital marketing for both adoptions and transfers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "464b9df1-8c8d-4c01-9e0b-fb3dea12dfbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.55,
        "y": 0.39
      },
      "kind": "title",
      "text": "Estimated costs",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f5d0646-ab56-481a-9d48-ee4e5ba7c52e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.39
      },
      "kind": "title",
      "text": "Estimated Impact",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e527e47c-0bee-420e-ac56-08eeab525296",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Incremental adoptions/transfers",
      "numberRaw": "~3,200",
      "numberKind": "plain",
      "actionTitle": "Overview: DAS should enhance its digital marketing for both adoptions and transfers",
      "calloutText": "By improving digital marketing can increase positive outcomes by ~3,200",
      "numberScale": null,
      "numberValue": 3.2,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [],
  "frameworks": [
    {
      "name": "business-case",
      "slug": null,
      "matchId": "477c62b2-7ad4-410f-9e17-92e599b0ec4e",
      "evidence": "Structure of impact vs cost analysis",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 267,
      "from": 161,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019dd95a-088b-72c8-b7e5-5934a57a4387",
      "evidence": "Repeated triplet pattern: e.g., p.166/167/168, p.178/179/180, p.188/189",
      "position": 18,
      "objective": "For each initiative, build up Overview → Estimated Impact → Resource Requirements",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 82,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}