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  "documentTitle": "Loose dogs in Dallas Strategic Recommendations",
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      "text": "DAS's online content is not at its maximum scale or potential. Many pet profiles have poor photos (or missing photos) and do not include unique descriptions for each dog.",
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      "text": "Rationale: Digital marketing is an important tool that can be used by shelters to increase adoptions and transfers. Marketing materials showcase dogs available for adoption and highlight their unique characteristics.",
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      "text": "Exhibit 26| Impact of recommendations on DAS's positive outcomes",
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