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  "documentTitle": "Victorias Creative and Cultural Economy Fact Pack",
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      "text": "Digital technology: Harness opportunities of digital disruption (increased opportunities to monetise content, reach new audiences, access new markets, improve productivity etc), and mitigate threats (e.g. to print media industry)",
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      "text": "Audiences and markets: Target under-represented demographics to increase market penetration particularly among disadvantaged groups (Indigenous, people with disabilities, youth, regional Victorians etc)",
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      "text": "International engagement: Connect C/C economy to Asian markets, tailor industry support to market trends, engage offshore Victorian Government Business Offices",
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      "text": "Cultural entrepreneurship and collaboration: Attract entrepreneurs to the State and encourage intensification of local entrepreneurship, by facilitating intra-industry collaboration and offering incentives, to create pockets of innovation based in Victoria (e.g. scaling up successful strategy around digital gaming industry)",
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      "text": "Regional and outer-metropolitan Melbourne: Support decentralisation of C/C economy through incentivising development of regional/suburban C/C hubs",
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