{
  "docId": "019dd923-5ca1-7489-b634-c8c7c89d1e97",
  "docSlug": "1b64d126e472d1d4",
  "documentTitle": "Media Entertainment Industry NYC",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 16,
  "pageCount": 49,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "Includes a dual-axis combo chart (bar/line) and a donut chart showing pilot retention.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "donut_chart",
    "bar_chart_vertical",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-c8c7c89d1e97/16",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-c8c7c89d1e97",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-c8c7c89d1e97.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-c8c7c89d1e97#slide-16",
  "components": [
    {
      "bbox": {
        "x": 0.2,
        "y": 570
      },
      "kind": "callout",
      "text": "As fewer shows survive, need to attract more pilots to maintain level of TV production in NYC",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "328c1402-646e-49cb-8831-aa994a97e5c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.55,
        "y": 500
      },
      "kind": "chart",
      "text": "Broadcast TV pilots by location 2012-2014",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2796a2d1-2ae1-44e1-a295-d1923be911f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.05,
        "y": 330
      },
      "kind": "chart",
      "text": "TV series survival rate and broadcast pilots 2008-2014",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baf86434-3ed5-4cce-9911-1407baf234a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.78,
        "y": 330
      },
      "kind": "chart",
      "text": "Almost all successful pilots stay in same city",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb3c2663-26c7-4bf8-9578-64b2478675b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.05,
        "y": 880
      },
      "kind": "disclaimer",
      "text": "1. \"Survival rate\" defined as the % of shows on air in a given year that were/will be on air the following year. Source: MediaRedef, originally from SNL Kagan/FX Research/NY Mag. 2. Source: TV by the Numbers. 3. Source: The Hollywood Reporter pilot season roundup (broadcast only). Chart of pilots by location includes only pilots for which a filming location was available (~80% of total pilots). 4. Comparison of final filming location to Hollywood Reporter pilot location",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c041fb87-22c6-4bfb-bd1b-cf97d2612a94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TV series survival rate: 95%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a0a3-b2b02c43e090",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.19,
        "y": 815
      },
      "kind": "title",
      "text": "Attracting pilots key to future health of NYC TV industry",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae0a3d3e-e4ab-46c3-ba33-984cd1b2b8fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Growing churn in TV requires continued effort to attract pilots – as almost all shows stay in city where pilot was filmed",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb861dfa-61f1-4458-b20b-7a485fcc84a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "TV series survival rate",
      "numberRaw": "95%",
      "numberKind": "percent",
      "actionTitle": "Growing churn in TV requires continued effort to attract pilots – as almost all shows stay in city where pilot was filmed",
      "calloutText": "As fewer shows survive, need to attract more pilots to maintain level of TV production in NYC",
      "numberScale": null,
      "numberValue": 95,
      "metricFamily": "rate_catchall",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1473-73fb-bbb2-239a2ee7828a",
      "evidence": "Title states the diagnosis: 'Growing churn... need continued effort to attract pilots'",
      "confidence": 88
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1473-73fb-bbb2-29d57db634bc",
      "evidence": "Yellow callout annotates the survival-rate chart",
      "confidence": 80
    },
    {
      "name": "Closing Techniques",
      "slug": "closing-techniques",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1473-73fb-bbb2-2fdfc97f9890",
      "evidence": "Green takeaway bar: 'Attracting pilots key to future health'",
      "confidence": 70
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1473-73fb-bbb2-247a3af413ed",
      "evidence": "Two paired charts: survival rate + pilot location",
      "confidence": 78
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 38,
      "from": 7,
      "beatId": "019dd95a-0702-74a3-87de-591ed7ae15c0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Data-rich analysis: TV growth, tourism, indie scene, digital, aggregate FTEs",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 38,
      "from": 7,
      "beatId": "019dd95a-0702-74a3-87de-6740b2f28d6f",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Rising Action",
      "beatSlug": "mountain-rising-action",
      "evidence": "Layered data across film, TV, theatre, digital",
      "position": 2,
      "confidence": 62,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-088b-72c8-b7e5-e7104b989277",
      "evidence": "TV-specific FTE/spend deep-dive then churn diagnosis on pilots",
      "position": 4,
      "objective": "Zoom into NYC TV economics and churn risk",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 78,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}