{
  "docId": "019dd923-5ca1-7489-b634-baa794470a76",
  "docSlug": "e1772a536ac0fb0d",
  "documentTitle": "Evaluating NYC media sector",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.401,
  "pageNumber": 28,
  "pageCount": 42,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "pain_points",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses numbered circles for the points and colored paper-strip graphics for the quotes.",
  "elementsJson": [
    "headline_text",
    "numbered_list",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-baa794470a76/28",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Need to realize that a large portion of the demand for digital talent is not for Ivy Leaguers.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b487-77e8-8c2a-7224e2672eb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.04,
        "y": 0.19
      },
      "kind": "list",
      "text": "5. Limited availability of digital and technical talent; 6. Traditional media model influx; 7. Infrastructure needs and cost constraints; 8. Need for greater sense of community",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5187a934-aa19-45cc-b5b9-dfecd6b39544",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.58,
        "y": 0.43
      },
      "kind": "quote",
      "text": "As digital become 50% of traditional media what do you do with overhead?",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cc27cf5-5156-4dec-ab0b-90f6d10f9d9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.58,
        "y": 0.71
      },
      "kind": "quote",
      "text": "Need to sustain a vibrant environment for digital start-ups",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36a23d2f-0141-484b-9505-35fe965d4865",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.58,
        "y": 0.55
      },
      "kind": "quote",
      "text": "Is there a way looking around other areas of Manhattan and Long Island city to move? ... Create a Media city",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cc36e9c-aaaa-4fb3-ba7c-b28a79996b5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.58,
        "y": 0.32
      },
      "kind": "quote",
      "text": "Cornell science center is great... Need to develop analogous project that is focused on digital media skills",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acbc48df-de9d-4a50-b079-49d0151aa7c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.58,
        "y": 0.82
      },
      "kind": "quote",
      "text": "The more community we have the better",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5de9e60-c252-4198-a9aa-dfa39edd6101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.58,
        "y": 0.18
      },
      "kind": "quote",
      "text": "Need to realize that a large portion of the demand for digital talent is not for Ivy Leaguers",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1104501-1f84-49db-b0d9-245389b0378a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.92,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "...but also recognized some areas of concern that the city should try to mitigate",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0e17086-95dd-4b43-8875-ca4a59092b97",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Negativity Bias",
      "slug": "negativity-bias",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1321-706c-9a63-0eac908fe636",
      "evidence": "Slide deliberately frames the 'concerns' counterpart to the prior advantages slide",
      "confidence": 65
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a63-05243a1fd3d3",
      "evidence": "Title: '...also recognized some areas of concern'",
      "confidence": 88
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a63-08bf6d7d04ad",
      "evidence": "Same torn-paper quote treatment carrying authority weight",
      "confidence": 85
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c8cb0fa0-8d7b-4293-89c1-c08c3fec35ba",
      "evidence": "list/bullet: 5. Limited availability of digital and technical talent; 6. Traditional media model influx; 7. Infrastructure needs and cost constraints; 8. Need for greater sense of community",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 27,
      "beatId": "019dd95a-0702-74a3-87db-af870a2f6899",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Interview-derived concerns and subsector trend implications",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 29,
      "from": 27,
      "beatId": "019dd95a-0702-74a3-87db-bd59b1030f24",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Interview synthesis + subsector trend matrix",
      "position": 2,
      "confidence": 70,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 27,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "019dd95a-088b-72c8-b7e3-a9f6c8383863",
      "evidence": "Both slides are structured as numbered themes paired with verbatim torn-paper quotes from interviewees.",
      "position": 4,
      "objective": "Surface the city's perceived strengths and weaknesses through media-leader interviews",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 88,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}