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  "documentTitle": "Evaluating NYC media sector",
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      "text": "Over $2bn has been invested in the Media & Entertainment sector by VCs in NY since 02",
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      "text": "According to Gridley's estimates there are approximately 120 investors with a focused interest in digital media in NY; 60 digital-focused PE/VC funds headquartered in NY area; 23 more have NY offices",
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      "text": "Digital exits have also been strong; Google has purchased nearly $2b worth of NY media related start-ups since 2009; Twitter and EBay made acquisitions in 2011; Heavy digital acquisition by ad conglomerates",
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      "text": "Source: PWC MoneyTree and Crains NY business, Gridley NY Digital Medias",
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