{
  "docId": "019dd923-5ca1-7489-b634-baa794470a76",
  "docSlug": "e1772a536ac0fb0d",
  "documentTitle": "Evaluating NYC media sector",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.401,
  "pageNumber": 23,
  "pageCount": 42,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "industry_trends",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 20,
  "notes": "The chart combines a bar chart for FTEs and a line chart for revenues, with a data table for average salary at the bottom.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "line_chart",
    "data_table",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-baa794470a76/23",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.43,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "chart",
      "text": "NYC FTEs (k)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96291a63-c9d3-4d31-bf75-04ea04bbc7eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.43,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "chart",
      "text": "NYC revenues ($bn)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e2bedae-4b73-4259-afb0-ec83484a65ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Source: BLS, Gridley report, SNL Kagan and BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6515347a-2c4c-4b3e-ba83-8d18f152310b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.42,
        "x": 0.54,
        "y": 0.71
      },
      "kind": "list",
      "text": "Google's NYC presence has been important to the NY digital scene: ~2,700 people (half engineers); Potential Google acquisition as primary exit opportunity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55648814-26c2-4158-a1b8-4a6b946fa801",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.42,
        "x": 0.54,
        "y": 0.42
      },
      "kind": "list",
      "text": "NYC ecosystem presents inherent structural advantages for digital: Traditional media, advertising, and fashion industry concentration; Wall Street and corporate head offices; Significant internet and data service presence",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a9a0884-ccfa-4c7f-a18f-0c59a513c5de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.42,
        "x": 0.54,
        "y": 0.3
      },
      "kind": "list",
      "text": "~ 300 NY digital start-ups founded in the last few years with a significant proportion in media & entertainment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95395651-045c-4af0-ae89-2099a89a6cd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Digital FTEs: 25.0",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b486-74bd-b95d-9cff9575ca08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.43,
        "x": 0.05,
        "y": 0.82
      },
      "kind": "table",
      "text": "Avg salary ($K) 79 87 92 101 102 139 130 112 121 NA",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6874563-7eda-4242-893d-693f2c3114ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Between start-up boom and increased presence of big tech, NYC digital sector has exhibited strong growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fd878f6-61b5-47fc-8a23-972ab06d7145",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Digital FTEs",
      "numberRaw": "25.0",
      "numberKind": "plain",
      "actionTitle": "Between start-up boom and increased presence of big tech, NYC digital sector has exhibited strong growth",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 25,
      "metricFamily": "employment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a62-e072e1fae9a0",
      "evidence": "Title: 'NYC digital sector has exhibited strong growth'",
      "confidence": 85
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "7cc3747a-979f-49a4-89ff-b05363ff297b",
      "evidence": "list/bullet: NYC ecosystem presents inherent structural advantages for digital: Traditional media, advertising, and fashion industry concentration; Wall Street and corporate head offices; Significant internet and data se",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87db-a9147a7a24af",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Subsector-by-subsector data: filmed, broadcasting, ads, digital, VC",
      "position": 2,
      "confidence": 78,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 25,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87db-b9e0767fbeac",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Pure data slides on each subsector",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 23,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088b-72c8-b7e3-a4268ef610ac",
      "evidence": "Sector growth chart, VC explosion chart, and 4-year activity timeline together show one digital boom pattern.",
      "position": 3,
      "objective": "Build evidence that NYC's digital/tech sector has emerged as a force",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 72,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}