{
  "docId": "019dd923-5ca1-7489-b634-baa794470a76",
  "docSlug": "e1772a536ac0fb0d",
  "documentTitle": "Evaluating NYC media sector",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.401,
  "pageNumber": 17,
  "pageCount": 42,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 22,
  "notes": "The slide uses a table to contrast NYC's share of US media jobs across subsectors and provides qualitative drivers for this growth.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-baa794470a76/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-baa794470a76#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Subsector shift has helped NYC overcome nationwide decline",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-b486-74bd-b95d-81f21d33310b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "1. Using BLS data 2. 2010 salaries used as proxies for 2011 salaries due to data availability",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "114d948d-ae44-41c5-a2c9-35f5ff2602c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "Qualitative drivers for NYC media sector growth including digital/start-up sectors, cable consolidation, and city/state incentives.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b17df7c4-04e6-4965-92c1-39a84299ea69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "NYC job growth: 40k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-b486-74bd-b95d-87541fa8ebbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "table",
      "text": "Subsector data table showing % NYC jobs/total US jobs for 2002 and 2011, and NYC job growth percentages.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f84a6147-e054-4131-90e7-aaf849e525e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "In face of nationwide traditional media slowdown, NYC has been growing and gaining substantial national share",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "123e8f54-78a7-4e4c-b948-46fc1f05eaa6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "NYC job growth",
      "numberRaw": "40k",
      "numberKind": "plain",
      "actionTitle": "In face of nationwide traditional media slowdown, NYC has been growing and gaining substantial national share",
      "calloutText": "Subsector shift has helped NYC overcome nationwide decline",
      "numberScale": "k",
      "numberValue": 40,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1321-706c-9a62-cd558ab10999",
      "evidence": "Subhead: 'US shed ~40k jobs while NYC created ~40k jobs'",
      "confidence": 90
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a62-ca0b555f3abb",
      "evidence": "Title: 'NYC has been growing and gaining substantial national share'",
      "confidence": 92
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a62-d6c6389f9b53",
      "evidence": "Salary deltas (55k→75k US, 85k→111k NYC) highlighted below table",
      "confidence": 70
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "df7de6f2-c08c-455c-8a23-54a1e78ca62e",
      "evidence": "Qualitative drivers for NYC media sector growth including digital/start-up sectors, cable consolidation, and city/state incentives.",
      "confidence": 0.7
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9bcedee3-1637-4ad9-a407-867fc5e838c3",
      "evidence": "Subsector data table showing % NYC jobs/total US jobs for 2002 and 2011, and NYC job growth percentages.",
      "confidence": 0.6
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a62-d16064a4b7fb",
      "evidence": "Publishing -11% in red breaks the all-positive growth column",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87db-a9147a7a24af",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Subsector-by-subsector data: filmed, broadcasting, ads, digital, VC",
      "position": 2,
      "confidence": 78,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 25,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87db-b9e0767fbeac",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Pure data slides on each subsector",
      "position": 1,
      "confidence": 70,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 16,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "019dd95a-088b-72c8-b7e3-a2815f654acf",
      "evidence": "p.17 explicitly compares NYC job growth (+40k) vs US (-40k) across subsectors with shared salary.",
      "position": 2,
      "objective": "Position NYC media against US national performance",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 82,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}