{
  "docId": "019dd923-5ca1-7489-b634-b4f6703d5f80",
  "docSlug": "b87718276d2e8ef8",
  "documentTitle": "US Mail Volumes to 2020",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 8,
  "pageCount": 41,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-b4f6703d5f80/8",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-b4f6703d5f80",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-b4f6703d5f80.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-b4f6703d5f80#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A bright spot with projected 1B piece gain (+3% CAGR) – but not offsetting loss in core business",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acbb-7389-93b4-9b9c924f058d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Mail volume: 150B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acbb-7389-93b4-9e2122ae100d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f85a90ec-d890-49f2-b573-913a106b4aa8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "table",
      "text": "Forecast and Key drivers for All Mail, First-Class, Standard, Packages, and Other metrics",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3e10e1d-ceb3-4cec-83ea-582304d30b06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "2020 projections were then developed by aggregating segments into major mail classes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa6b6e50-5a73-4ba9-9720-e8d73ce103e0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Mail volume",
      "numberRaw": "150B",
      "numberKind": "plain",
      "actionTitle": "2020 projections were then developed by aggregating segments into major mail classes",
      "calloutText": "A bright spot with projected 1B piece gain (+3% CAGR) – but not offsetting loss in core business",
      "numberScale": "b",
      "numberValue": 150,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-163f-72bd-8a06-333d0b6a6ea5",
      "evidence": "Headline answer up front, then segment evidence cascades below",
      "confidence": 75
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-163f-72bd-8a06-35c402afeffd",
      "evidence": "Opens results loop: context → conflict → insight → implication",
      "confidence": 72
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a06-2bdf5722b1cc",
      "evidence": "Title states aggregation method into mail classes",
      "confidence": 80
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a06-2f0169803b1f",
      "evidence": "Callout on bright spot: '+1B piece gain (+3% CAGR) – but not offsetting loss'",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 7,
      "beatId": "019dd95a-0702-74a3-87e3-6afd52629570",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Results section: -15% volume decline projection across segments, sender quotes",
      "position": 2,
      "confidence": 88,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 17,
      "from": 7,
      "beatId": "019dd95a-0702-74a3-87e3-793f9f86b6f5",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Results forecasts and peer benchmarks present the data",
      "position": 1,
      "confidence": 72,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 8,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "019dd95a-088c-724c-b30f-860f111cd060",
      "evidence": "p9 reveals -15% headline; p10-13 cascade drivers and segments; p14 closes with sender quote",
      "position": 2,
      "objective": "Cascade from aggregate decline to segment-level evidence and sender voice",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 78,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}