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  "documentTitle": "US Mail Volumes to 2020",
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  "notes": "Uses Harvey balls to represent qualitative scores for online advertising improvements.",
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      "text": "Senders indicate many of these improvements will be made in the next 10 years",
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      "text": "1. Harvey balls based on score. 7-20: 1/4, 21-34: 1/2, 35-49: 3/4, 50-63: 1. Score indicates the percent of respondents who indicated that that improvement would lead them to significantly shift towards online ads instead of flyers",
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      "text": "Source: Consumer internet-based research, 11/09, n=1328; BCG analysis; Sender research, 11/2009",
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      "text": "Consumers expect volume of flyers to fall",
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