{
  "docId": "019dd923-5ca1-7489-b634-b4f6703d5f80",
  "docSlug": "b87718276d2e8ef8",
  "documentTitle": "US Mail Volumes to 2020",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 28,
  "pageCount": 41,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart shows a net decrease from 8.5B to 4.5B, with various positive and negative drivers.",
  "elementsJson": [
    "headline_text",
    "waterfall_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-b4f6703d5f80/28",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-b4f6703d5f80",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-b4f6703d5f80.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-b4f6703d5f80#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.75,
        "x": 0.13,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Waterfall chart showing volume decline from 8.5B in 2009 to 4.5B in 2020",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37c2e57e-88c0-4b8f-aa94-81dd9f60a976",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Bank statement volume: 47%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acbb-7389-93b6-78fb66db59ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.07,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "Source: BCG analysis, customer interviews, USPS RPW Report, USPS Household Diary Survey, USPS volume tracking data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36b51f08-fad9-4619-ad15-b356a68841cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.07,
        "y": 0.16
      },
      "kind": "title",
      "text": "Bank Statement volume expected to fall 47%",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2fb1fea-014b-4bea-a165-cea523f73923",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Bank statement volume",
      "numberRaw": "47%",
      "numberKind": "percent",
      "actionTitle": "Bank Statement volume expected to fall 47%",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 47,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a07-1f1315a0b2cc",
      "evidence": "Title: 'Bank Statement volume expected to fall 47%'",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a07-2474fe5dc28d",
      "evidence": "Driver bars labeled (Mail rebound, Organic growth, Online presentment, etc.)",
      "confidence": 88
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a07-238537ab7f8e",
      "evidence": "Waterfall chart from 8.5B (2009) → 4.5B (2020) with named drivers",
      "confidence": 92
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a07-2bcb4c8822ea",
      "evidence": "Endpoints visually anchored as taller bars vs intermediate driver steps",
      "confidence": 70
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "03566304-ea05-4220-bd29-63f2b8a3a1bf",
      "evidence": "chart/waterfall: Waterfall chart showing volume decline from 8.5B in 2009 to 4.5B in 2020",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "8480914c-fe99-4e5f-baf9-b6157c448f44",
      "evidence": "The slide uses a waterfall chart to decompose the change in volume between two points in time.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 33,
      "from": 26,
      "name": "Waterfall Value",
      "slug": "31-waterfall-value",
      "bestFor": "Financial analysis, value bridges, variance explanations",
      "matchId": "019dd95a-088c-724c-b30f-9676532edd11",
      "evidence": "p28 confirmed waterfall (8.5B → 4.5B with named drivers); other sender-view segments follow same pattern",
      "position": 6,
      "objective": "Decompose each sender-side segment's volume change via waterfall drivers",
      "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
      "confidence": 80,
      "description": "Break down a big number into its component drivers to show where value is created or lost"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}