{
  "docId": "019dd923-5ca1-7489-b634-af17566806d2",
  "docSlug": "88c81413269f048c",
  "documentTitle": "Women-led startups losing across the board: from creation to funding, in all key European markets",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 24,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 33,
  "notes": "The chart highlights the gender distribution of founding teams by industry, with a clear concentration of women-led startups in Fashion/Wellness.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-af17566806d2/9",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-af17566806d2",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-af17566806d2.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-af17566806d2#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Stacked bar chart of startup founding team composition by industry",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c766cd9b-0b47-48b0-a44d-911f25983d50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "1. Lifestyle includes travel, home, leisure, wine & spirits, ... Perimeter: Startups created in France in 2022 with industry known (N=165 startups) Sources: Crunchbase, Dealroom; BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e53ad1c-dcc7-4ea5-b13e-99398ab66c60",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.82
      },
      "kind": "legend",
      "text": "Types of founding teams: Women-only, Mixed, Men-only",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bd5bb37-01ea-4ae8-98c2-83dbea204696",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of startups by founding team type: 34%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-8356-d3301e56fb77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Women tend to create startups in a concentrated number of industries, mostly in Fashion/Wellness",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38aa0705-0c8c-4e0e-bd01-db242bb52c26",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Percentage of startups by founding team type",
      "numberRaw": "34%",
      "numberKind": "percent",
      "actionTitle": "Women tend to create startups in a concentrated number of industries, mostly in Fashion/Wellness",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 34,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a10-41e278224b3b",
      "evidence": "Title summarises distribution insight (Fashion/Wellness 34%)",
      "confidence": 90
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a10-49f2182381b7",
      "evidence": "Consistent green/grey/blue encoding for women/mixed/men",
      "confidence": 75
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "e37a49bd-78c3-47f4-ad7e-a29b1cef62b5",
      "evidence": "chart/bar-stacked-100pct: Stacked bar chart of startup founding team composition by industry",
      "confidence": 0.5
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a10-477c92b3266e",
      "evidence": "Bars sorted by women-share, leftmost emphasised",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "81476950-75b3-4006-97d6-6ea853bec06a",
      "evidence": "The slide segments the startup market by industry and founding team gender composition.",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "019dd95a-0702-74a3-87e4-98cdbdfe7265",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Analytical lens on creation: parity decline, partnering, industry mix",
      "position": 3,
      "confidence": 85,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 19,
      "from": 5,
      "beatId": "019dd95a-0702-74a3-87e4-a81d12485e12",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Trend worsens, gap widens with maturity (x5.6), Europe-wide",
      "position": 2,
      "confidence": 65,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088c-724c-b310-5284798ed66c",
      "evidence": "Five consecutive data points on diversity decline, partnering, industries",
      "position": 2,
      "objective": "Stack evidence that gender diversity at creation is deteriorating",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 78,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}