{
  "docId": "019dd923-5ca1-7489-b634-aab62a36bb0a",
  "docSlug": "8ba6a60b371fba68",
  "documentTitle": "Winning the EV Charging Race",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide uses a waterfall chart to decompose the P&L of a charging station, identifying energy costs and uptime management (hardware/software) as the primary areas for strategic focus.",
  "elementsJson": [
    "paragraph",
    "waterfall_chart",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-aab62a36bb0a/7",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-aab62a36bb0a",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-aab62a36bb0a.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-aab62a36bb0a#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.7,
        "y": 0.51
      },
      "kind": "callout",
      "text": "Energy cost is the biggest cost bucket",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "baba84a5-5e71-4db2-8b9d-1f7078b238ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.7,
        "y": 0.585
      },
      "kind": "callout",
      "text": "Software & service drive CP uptime",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4827353-d203-48ba-b311-db7f25a3f101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.7,
        "y": 0.685
      },
      "kind": "callout",
      "text": "Hardware is second biggest cost bucket and drives CP uptime",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9e8c307-c36f-46b7-9b82-67320dbc47f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Energy cost is the biggest cost bucket; Software & service drive CP uptime; Hardware is second biggest cost bucket and drives CP uptime.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6a4-bab51135f97e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.6,
        "x": 0.06,
        "y": 0.44
      },
      "kind": "chart",
      "text": "Waterfall chart showing unit economics from Total revenue to EBIT per CP",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9594b59-67d0-4403-a007-ec5b00be0c88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.88,
        "x": 0.06,
        "y": 0.78
      },
      "kind": "framework",
      "text": "Key strategic processes for CPOs",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ef74ab0-d4a2-4279-883b-222255945059",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EBIT per CP",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6a4-bc31b49cf6bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.06,
        "y": 0.045
      },
      "kind": "paragraph",
      "text": "Smart station design is proving to be a powerful lever for driving higher utilization...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f26697ad-fa7d-447f-8f03-5e5041d944f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.06,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: BCG case experience; BCG charging model.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e79250e5-4f95-4dd7-b985-24eb30b73c8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.06,
        "y": 0.345
      },
      "kind": "title",
      "text": "Two key strategic processes enable P&L optimization for CPOs",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "721e43e3-e9c4-4744-8730-a172a69919ed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0f-98feb26ed139",
      "evidence": "Exhibit 4 title: 'Two key strategic processes enable P&L optimization for CPOs'.",
      "confidence": 88
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0f-a617291e19ff",
      "evidence": "Numbered '1' Energy cost callout and '2' Software/Hardware callouts point to specific bars.",
      "confidence": 85
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0f-a84f19e51691",
      "evidence": "Red EBIT per CP bar visually flags negative profitability vs. green positive bars.",
      "confidence": 80
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0f-9ce6b592b1eb",
      "evidence": "Clean horizontal waterfall with no chartjunk; only key bars colored.",
      "confidence": 75
    },
    {
      "name": "Deploy / Reshape / Invent (BCG)",
      "slug": "bcg-deploy-reshape-invent",
      "agent": null,
      "layer": "slide",
      "matchId": "34cecca0-8531-4640-b554-64696a989c83",
      "evidence": "framework/instance: Key strategic processes for CPOs",
      "confidence": 0.5
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0f-a156afa91245",
      "evidence": "Bold green totals, red EBIT bar, grey neutral bars create clear emphasis order.",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0f-acd06d8eb0fd",
      "evidence": "Single red EBIT bar stands out among green/grey waterfall bars.",
      "confidence": 70
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "0e818993-7b94-4bbf-801f-92fbeaf3a80c",
      "evidence": "chart/waterfall: Waterfall chart showing unit economics from Total revenue to EBIT per CP",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "decomposition",
      "slug": null,
      "matchId": "75d7504a-11b8-479a-8ddf-efe6e1157882",
      "evidence": "Waterfall chart breaking down P&L components",
      "confidence": 0.9
    },
    {
      "name": "Unit Economics Waterfall (P&L Bridge)",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a461-572eb848d269",
      "evidence": "Subtitle 'Unit Economics - Public - HPC - Europe, 2024'; cascading bars from gross revenue to EBIT per CP.",
      "confidence": 88
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87e4-8ab7617e20f9",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Geo-analytical 3-step approach (Exhibit 3) and unit-economics waterfall (Exhibit 4).",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 4,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-088c-724c-b310-44b1ce5940fe",
      "evidence": "p4 introduces 3 pillars; p5 Customer Centricity, p6 Right Locations, p7 Operational Excellence — one slide per pillar.",
      "position": 2,
      "objective": "Decompose CPO success into three MECE excellence pillars",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 85,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}