{
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  "docSlug": "7261572e56ae8561",
  "documentTitle": "What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains",
  "authorId": "BCG",
  "authorName": "BCG",
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  "slideType": "market_sizing",
  "function": "size_opportunity",
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  "nDataPoints": 3,
  "notes": "The slide highlights the variance in market pricing data and identifies the survey result as the 'highest confidence estimate' for sizing purposes.",
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      "kind": "callout",
      "text": "Discussion: In 2019 at NamesCon, a presenter reported an average secondary market sales price of $2,268 for domains sold in their marketplace. Interviews with 15 domainers led to an average secondary market sales price of ~$2,500. A survey of 60 domainers yielded an average sales price of ~$1,700, which was stable between 2017 and 2020",
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      "kind": "callout",
      "text": "In 2019 at NamesCon, a presenter reported an average secondary market sales price of $2,268 for domains sold in their marketplace",
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      "kind": "chart",
      "text": "Secondary market average sales price ($/domain)",
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      "kind": "metric",
      "text": "Average sales price per domain: $2,500",
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      "kind": "source-note",
      "text": "Note: Average price from presentation at NamesCon by VP of Aftermarket for leading registrar. Prices from domainer interviews ranged from $2,000 to $3,000 with the majority centered around $2,500. Sources: Domainer survey, Sept 2020 N = 60; domainer interviews; pricing research; BCG analysis.",
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      "kind": "title",
      "text": "In the secondary market, average price estimates are 150-200 times higher (from ~$1,700 to $2,500)",
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      "metricRaw": "Average sales price per domain",
      "numberRaw": "$2,500",
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      "agent": "Architect",
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      "matchId": "019dd95a-163f-72bd-8a0c-e592df5c385d",
      "evidence": "Title quantifies the surprise: prices '150-200 times higher'.",
      "confidence": 92
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      "name": "Annotation",
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      "evidence": "'Discussion' panel sources each bar (NamesCon, interviews, survey).",
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      "agent": "Storyteller",
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      "evidence": "Cites NamesCon presenter and N=60 survey to anchor numbers.",
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      "matchId": "019dd95a-163f-72bd-8a0c-eb854aa5a86e",
      "evidence": "Dotted-box around 'Highest confidence estimate' makes $1,660 stand out.",
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      "evidence": "Reveals secondary volume, price multiple, then '$2.1B almost as big as primary'.",
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