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  "docSlug": "7261572e56ae8561",
  "documentTitle": "What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains",
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  "authorName": "BCG",
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  "notes": "Includes a summary table comparing 2012-2016 vs post-2017 averages.",
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      "text": "Observations: Renewal pricing was stable prior to 2017, but has increased in past 3 years. New domain pricing was more variable prior to 2017, but has been stable in past 3 years",
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      "text": "Average advertised Dot-Com domain price ($/domain-year)",
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      "kind": "disclaimer",
      "text": "Note: Average price for 2020 calculated from online list prices from registrars representing 75% of registered Dot-Com domains. Previous-year averages calculated using online list prices, collected with the Wayback Machine, from registrars representing ~45% of registered Dot-Com domains. Sources: Pricing research; BCG analysis.",
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      "text": "Average advertised Dot-Com domain price: $16.58",
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      "kind": "title",
      "text": "Advertised primary retail market prices range from ~$10-11 for new domains to $16+ for renewals",
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      "evidence": "Title states price ranges: '$10-11 new to $16+ renewals'.",
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