{
  "docId": "019dd923-5ca1-7489-b634-a6c6b3ef6376",
  "docSlug": "7261572e56ae8561",
  "documentTitle": "What’s in a (Domain) Name? The $2 Billion Secondary Market for Dot-Com Domains",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 18,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart uses a stacked bar format to show segment composition and total growth.",
  "elementsJson": [
    "bar_chart_stacked",
    "kpi_table",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-a6c6b3ef6376/13",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-a6c6b3ef6376",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-a6c6b3ef6376.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-a6c6b3ef6376#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.25,
        "x": 0.7,
        "y": 0.15
      },
      "kind": "callout",
      "text": "Observations: Sales by sellers in the corporate domainer segment increased at 44% CAGR from 2017-2020. The slight decline in high-volume domainers and large decline in low-volume domainer transactions is balanced by the growth in private domainer volumes",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cb355a6-3982-447b-babb-d02259c793cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Sales by sellers in the corporate domainer segment increased at 44% CAGR from 2017-2020",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a746-ec02d41ee768",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Transactions per segment per year (M)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c103036c-0f23-4ae5-8bad-01de9292efeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.65,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "Note: Corporate domainer (CD) is defined as a domain owner who owns more than 10,000 domains. High-volume domainer (HVD) is defined as someone who owns 101-10,000 domains. Low-volume domainer (LVD) is defined as someone who owns less than or equal to 100 domains.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa06f911-dd58-4693-930f-315b39755cd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: +44%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a746-f21e42f60d27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "table",
      "text": "Segment and CAGR data table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69380f82-0df3-4eba-b549-902e5504863f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Fastest growing segment is corporate domainers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d3ef191-b3ae-4d74-9861-e2dfefd4cb84",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "CAGR",
      "numberRaw": "+44%",
      "numberKind": "percent",
      "actionTitle": "Fastest growing segment is corporate domainers",
      "calloutText": "Sales by sellers in the corporate domainer segment increased at 44% CAGR from 2017-2020",
      "numberScale": null,
      "numberValue": 44,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0d-43816103a086",
      "evidence": "Title names the standout: 'Fastest growing segment is corporate domainers'.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0d-473b72d5d67b",
      "evidence": "Callout: 'Sales by corporate domainers increased at 44% CAGR'.",
      "confidence": 82
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-163f-72bd-8a0d-48e521ee2124",
      "evidence": "Corporate +44% bar is highlighted vs other slower-growing segments.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 12,
      "beatId": "019dd95a-0702-74a3-87e4-25c84072c608",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": "onion-core-insight",
      "evidence": "Segment economics, corporate domainers +44% CAGR, channel waterfall.",
      "position": 4,
      "confidence": 78,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 16,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e4-3be04773b897",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": "mountain-resolution",
      "evidence": "Methodology + segment + channel + geography unpack the climax.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 10,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088c-724c-b310-1218e1bcd675",
      "evidence": "p.10 1-in-6 share -> p.11 four segment types -> p.12 segment economics -> p.13 corporate +44% standout.",
      "position": 3,
      "objective": "Decompose the domainer universe and surface the fastest-growing segment",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 82,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}