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  "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
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      "text": "Luxury brands beat retailers hands down in the offline experience, instead, online experiences of retailers are overall comparable & even superior in terms of services.",
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      "text": "Note: Satisfaction based on NPS calculated as % of Promoters (9-10 ranking) minus % of Detractors (0-6) and converted to 100. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23",
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      "text": "Why is my online experience the same whether I'm buying a blue polo or a 10k€ travel bag from my favorite Luxury brand?",
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      "text": "Going to my favorite stores is like treating myself – I feel pampered, I get my champagne.. I'd go everyday",
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      "text": "Going to my favorite stores is like treating myself – I feel pampered, I get my champagne.. I'd go everyday - Anna, 48 y.o.",
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      "kind": "title",
      "text": "...yet online ceremonies are lagging behind their in-store counterparts",
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