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  "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
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  "notes": "The chart uses a stacked bar approach to show the breakdown of 'Satisfactory', 'Sufficient', and 'Underwhelming' experiences for each brand.",
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      "text": "Note: Included only Brands with at least 30 respondents who have purchased from them. 1. Net Satisfaction = % Above Expectations - % Below Expectations; 2. Above expectations 3. Purchase experience in line with expectations; 4. Purchasing exp. below expectations 5. Clustering of brands based on 2022 revenues. Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23 (2.6 K respondents in 6 countries)",
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      "text": "Think about the expectations you had at the beginning of your purchase experience. How much was the actual experience of buying the luxury item in line with your initial expectations?",
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