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  "documentTitle": "True-Luxury Global Consumer Insights 9th Edition",
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      "text": "Young (Millennials & Gen Z) worth ~210B€ of personal Luxury market in '22 (from ~95B€ in '16) and expected to almost double again by 2026.",
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      "text": "2 RELEVANT SEGMENTS... WITH POLARIZING PREFERENCES. Young: fast to adopt new tech, greatly value sustainability & new ownership models and seek guidance from peers & community. Older: interested in spending on experiential luxury & seek professional guidance",
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      "text": "WAY FORWARD... WITH CLEAR SHORT VS MID-TERM APPROACH. Short: bifocal approach, capturing opportunities of both segments in the next decade with tailored strategies. Mid-term: loyalize Gen Z & Millennials, harvesting past years' over-investments",
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      "text": "GENERATIONAL SURPASS: ~X2 GenZ & Millennials by '26 (vs '22). Young worth ~210B€ in '22 (from ~95B€ in '16) and expected to almost double again by 2026. Older worth ~190B€ in '22 (from ~230B€ in '16) and expected to decrease to ~160B€ by '26",
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      "text": "Source: BCG Fashion & Luxury Market Model as of June 2023; BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr 2023 (12K respondents in 12 countries)",
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