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  "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
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      "text": "ADVANCED TOOLS AND METHOD: From data to action: advanced methods and tools such as machine learning to gather insights; Customer-centric mindset",
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      "text": "FROM DATA TO PEOPLE: Enable sales associates to use customer targeting and recommendation; Move from blast campaigns to personalization; Impact on content design, creation and validation process",
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      "text": "LEVERAGE DATA TO GET TO KNOW YOUR CLIENTS: Gathering of client data (socio-demo; recent purchases; browsing data; third-party); Build an end-to-end automated flow from customer data capture to activation",
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