{
  "docId": "019dd923-5ca1-7489-b634-99776df762ae",
  "docSlug": "16813e406087702c",
  "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 18,
  "pageCount": 33,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 40,
  "notes": "The chart highlights a clear distinction between European/Russian consumers and non-European consumers regarding travel resumption timelines.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-99776df762ae/18",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-99776df762ae#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "On average, Europeans & Russians expected to resume international travel in 6-8 months, preferring neighboring countries and short-hauled trips; Non-Europeans will take a bit more time before they travel internationally again, with higher share of consumers waiting 1 year.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a0a2-91ddbaedb8cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.65,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Stacked bar chart showing travel resumption expectations by nationality",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50794d4f-7649-4905-be7a-7653bf824fbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.78,
        "y": 0.45
      },
      "kind": "legend",
      "text": "I don't think I will travel internationally again; After more than 1 year; After 6 months - 1 year; From Immediately after to 6 months",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51235d49-55e7-41c6-a0b8-cf9fc0113908",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Time to resume international travel: 54%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a0a2-951f1d037075",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.2,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "On average, Europeans & Russians expected to resume international travel in 6-8 months, preferring neighboring countries and short-hauled trips. Non-Europeans will take a bit more time before they travel internationally again, with higher share of consumers waiting 1 year",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f006d934-4328-489d-a6af-6521d01aba38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Proprietary BCG-Altagamma True-Luxury Global Consumer Insight Survey & Analysis in two field moments: Pre-Covid (Dec-Jan 2020; 12K+ respondents in 10 countries) & Post-Covid (June 2020; ~2000 in 10 countries)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fbc4997-85a7-44f6-846a-3523b6ac577c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "54% OF TRUE-LUXURY CONSUMERS DO NOT EXPECT TO RESUME INTERNATIONAL LEISURE TRAVEL BEFORE 6 MONTHS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b3cf649-35a7-485d-b45a-07755aa9c54b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Time to resume international travel",
      "numberRaw": "54%",
      "numberKind": "percent",
      "actionTitle": "54% OF TRUE-LUXURY CONSUMERS DO NOT EXPECT TO RESUME INTERNATIONAL LEISURE TRAVEL BEFORE 6 MONTHS",
      "calloutText": "On average, Europeans & Russians expected to resume international travel in 6-8 months, preferring neighboring countries and short-hauled trips; Non-Europeans will take a bit more time before they travel internationally again, with higher share of consumers waiting 1 year.",
      "numberScale": null,
      "numberValue": 54,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-970b-fef9acfa5c99",
      "evidence": "Title: '54% DO NOT EXPECT TO RESUME INTERNATIONAL LEISURE TRAVEL BEFORE 6 MONTHS'.",
      "confidence": 88
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-970c-036ff26372bc",
      "evidence": "Specific 6-8 month estimate by region.",
      "confidence": 78
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 11,
      "beatId": "019dd95a-0702-74a3-87e2-dd244fc51d76",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Section 2 'TRUE-LUXURY CONSUMER INSIGHTS' interprets 8 trends with 3 deep dives.",
      "position": 2,
      "confidence": 85,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 23,
      "from": 11,
      "beatId": "019dd95a-0702-74a3-87e2-ef5ee54ed7e5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "8 trends framework + 2 deep dives (experiential, East-West).",
      "position": 3,
      "confidence": 72,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 14,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088c-724c-b30f-19a61b5ae983",
      "evidence": "Setup question (p14 Travel hit) → data (43% shift, 88% prefer experiences, 54% won't travel) → insight (intimate experiences, short-haul).",
      "position": 3,
      "objective": "Reveal that the pre-COVID shift to experiential luxury is resisting the crisis",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 78,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}