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  "documentTitle": "True-Luxury Global Consumer Insights 7th Edition",
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      "text": "~43% HAVE SHIFTED THEIR SPENDING TO EXPERIENTIAL BEFORE COVID-19 AND 40% STILL CONFIRM THEY ARE MORE LIKELY TO DO SO AFTER COVID-19",
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      "text": "Compared to 2/3 years ago do you feel that you are buying fewer personal products and more leisure experiences? (Pre-Covid Survey)",
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      "text": "Source: Proprietary BCG-Altagamma True-Luxury Global Consumer Insight Survey & Analysis in two field moments: Pre-Covid (Dec-Jan 2020; 12K+ respondents in 10 countries) & Post-Covid (June 2020; ~2000 in 10 countries)",
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      "text": "43% OF CONSUMERS WERE SHIFTING THEIR SPENDING TOWARDS EXPERIENTIAL LUXURY BEFORE PANDEMIC HIT, AND TREND IS RESISTING",
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