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  "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
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      "kind": "paragraph",
      "text": "believe recovery will be fast, compared to ~20% for older generations",
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      "text": "1. Gen Z grouping starts with those who are 18 years old in 2019 as lower limit. Note: Numbers rounded. Personal includes leather accessories, apparel, watches, jewellery, perfumes and cosmetics. Gen Z, 1993-2001; Millennial, 1978-1992; Gen X, 1963-1977; Baby Boomers, 1946-1962; Silvers, <1945. Effects of COVID considered in projection for 2026. Source: BCG Luxury Market Model, Altagamma, 2019 UN World Population Prospects",
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