{
  "docId": "019dd923-5ca1-7489-b634-9686adea6ecc",
  "docSlug": "92dda3fe35ecd9a5",
  "documentTitle": "The True-Luxury Global Consumer Insight (7th Edition)",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 26,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 45,
  "notes": "The chart segments the luxury market into 'Personal' and 'Experiential' components, showing their relative shares and growth trajectories.",
  "elementsJson": [
    "bar_chart_stacked",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-9686adea6ecc/8",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-9686adea6ecc#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Global Luxury Market (Personal & Experiential), €B",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e6b623f-2f51-4fa1-bbfe-9f5f73cd322f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Note: Numbers rounded. Personal includes leather goods & accessories, apparel, footwear, watches, jewelry (branded and unbranded) and perfumes & cosmetics; Experiential includes furniture, food and wine, fine dining & hotel and exclusive vacations",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ebd6473-5d3c-4cac-a7e4-be981d0fbbf5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global Luxury Market (€B): 1220",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6a8-f927789b0052",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: BCG Fashion & Luxury Market Model; BCG Analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b022b715-86b8-467b-9f0e-f3ae13d5b61f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.65,
        "y": 0.3
      },
      "kind": "table",
      "text": "Evol. vs 2019 and CAGR '19-'25 metrics for Personal and Experiential segments",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8d53b6d-de3c-4bb3-ab66-0085ddbd5c98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Post COVID-19: full recovery expected between 2021 and 2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab137ba4-d940-4ee0-a8c8-8ebe7d4e68aa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Global Luxury Market (€B)",
      "numberRaw": "1220",
      "numberKind": "plain",
      "actionTitle": "Post COVID-19: full recovery expected between 2021 and 2022",
      "calloutText": null,
      "numberScale": null,
      "numberValue": 1220,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Inductive Reasoning",
      "slug": "inductive-reasoning",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-1575-7358-9704-6c1ff12d3993",
      "evidence": "First slide of pattern-hunter loop building from multiple data points",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9704-5da7c139cae8",
      "evidence": "Title states the so-what: 'full recovery expected between 2021 and 2022'",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9704-6690f22faf4a",
      "evidence": "CAGR/YoY callouts in green/pink circles directly on chart",
      "confidence": 85
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9704-635819fd0cbd",
      "evidence": "Stacked bar chart of Personal vs Experiential luxury 2014-2025",
      "confidence": 80
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9704-6857b093a263",
      "evidence": "Clean stacked bars, minimal gridlines, consistent palette",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87e2-390ccaa37b03",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Credentials + macro luxury market data (recovery, segments)",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 11,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e2-48f532d68e56",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": "onion-first-layer",
      "evidence": "Macro market data: recovery, segments, repatriation",
      "position": 2,
      "confidence": 45,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 8,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088c-724c-b30e-91f0aa7c48c5",
      "evidence": "Recovery curve (p8) + Millennials (p9) + top-of-pyramid resilience (p10) + repatriation (p11) all point to reshaped market",
      "position": 2,
      "objective": "Stack market evidence into a post-COVID luxury narrative",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}