{
  "docId": "019dd923-5ca1-7489-b634-93030e4125d9",
  "docSlug": "3adfc3a384e33148",
  "documentTitle": "The Evolving State of Digital Transformation",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.91,
  "pageNumber": 13,
  "pageCount": 17,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 24,
  "notes": "The slide uses a stacked bar chart to compare funding expectations across 8 industries.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "big_number",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-93030e4125d9/13",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-93030e4125d9",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-93030e4125d9.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-93030e4125d9#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.32,
        "x": 0.63,
        "y": 0.25
      },
      "kind": "callout",
      "text": "90% Expect increased scrutiny along with a stricter funding policy",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34822437-10ec-4a15-b7ca-c38b53f6798c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Companies need to invest very wisely; business cases should be clearer than ever, with defined KPIs and targets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a72f-f83e804bce1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Percentage of respondents, by views on digital transformation funding post-crisis",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f0c2bfe-1d6f-4d5c-a9a0-fad451fa00cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Funding expectation: 90%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a730-00c334d01e4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.32,
        "x": 0.63,
        "y": 0.55
      },
      "kind": "quote",
      "text": "Companies need to invest very wisely; business cases should be clearer than ever, with defined KPIs and targets.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa3d3fd9-b6e3-44cd-9790-671df75d2957",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Companies need to invest very wisely; business cases should be clearer than ever, with defined KPIs and targets. —CIO of a multinational financial services company",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a72f-fe9f2282c6b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: BCG Global Digital Transformation Survey 2020 (April–June, 2020). Note: N = 825.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d70cf3d-6052-41c8-9f01-5990708e870e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "64% of Companies Expect Digital Transformation Funding to Increase, but 90% Expect Higher Scrutiny or a Stricter Funding Policy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70ed58c6-b33e-48be-a705-56186558c914",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Funding expectation",
      "numberRaw": "90%",
      "numberKind": "percent",
      "actionTitle": "64% of Companies Expect Digital Transformation Funding to Increase, but 90% Expect Higher Scrutiny or a Stricter Funding Policy",
      "calloutText": "Companies need to invest very wisely; business cases should be clearer than ever, with defined KPIs and targets.",
      "numberScale": null,
      "numberValue": 90,
      "metricFamily": "market_size",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Framing Effect",
      "slug": "framing-effect",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-1575-7358-9703-fca2fb22cad1",
      "evidence": "Reframes good news (more funding) as a discipline imperative.",
      "confidence": 70
    },
    {
      "name": "Antithesis",
      "slug": "antithesis",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1575-7358-9703-ebfb828bddb4",
      "evidence": "Title juxtaposes 'increase' with 'stricter funding policy'.",
      "confidence": 90
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9703-e75edf12840b",
      "evidence": "Title: '64% expect funding to increase, BUT 90% expect higher scrutiny' — explicit contrast.",
      "confidence": 95
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9703-f4e5ba863c61",
      "evidence": "Multinational FS CIO attribution boosts credibility of 'invest very wisely' line.",
      "confidence": 75
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9341b5a6-6cda-4198-9ced-6c1804c8ae6f",
      "evidence": "Companies need to invest very wisely; business cases should be clearer than ever, with defined KPIs and targets. —CIO of a multinational financial services company",
      "confidence": 0.6
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "d46f57f9-6326-422e-9267-64c8fbab5c1f",
      "evidence": "Percentage of respondents, by views on digital transformation funding post-crisis",
      "confidence": 0.7
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9703-ec1e7ec27c4b",
      "evidence": "Teal=increase, grey=no change, red=decrease — sentiment encoding.",
      "confidence": 85
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9703-f1edf53ad69b",
      "evidence": "CIO of multinational financial services quote in callout.",
      "confidence": 80
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9703-fb2995d0bf5d",
      "evidence": "Callout supplies the implication: 'business cases should be clearer than ever, with defined KPIs and targets'.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 11,
      "beatId": "019dd95a-0702-74a3-87e2-1c291d6086d8",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "COVID makes transformation more urgent, funding rises but with scrutiny.",
      "position": 2,
      "confidence": 75,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 13,
      "from": 12,
      "beatId": "019dd95a-0702-74a3-87e2-2e32b55132f2",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Acceleration of transformation with stricter funding discipline.",
      "position": 3,
      "confidence": 45,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 11,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dd95a-088c-724c-b30e-87f7b5d17942",
      "evidence": "p.11 establishes urgency, p.12 shows acceleration, p.13 shows funding will rise but with stricter policy — classic context/trigger/window.",
      "position": 3,
      "objective": "Use COVID-19 as the trigger event opening a window of opportunity",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 85,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}