{ "docId": "019dd923-5ca1-7489-b634-83afd848a07c", "docSlug": "1170ef163e33b2af", "documentTitle": "Shaping Future Indian ME", "authorId": "BCG", "authorName": "BCG", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.337, "pageNumber": 43, "pageCount": 48, "prevPage": 42, "nextPage": 44, "slideType": "key_messages", "function": "summarize", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": [ "icon_grid", "quote_block" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b634-83afd848a07c/43", "deckHref": "/decks/019dd923-5ca1-7489-b634-83afd848a07c", "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-83afd848a07c.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-83afd848a07c#slide-43", "components": [ { "bbox": { "h": 0.075, "w": 0.275, "x": 0.217, "y": 0.337 }, "kind": "paragraph", "text": "Accelerate Consumer Adoption: Minimize friction for seamless technology uptake by designing for consumer comfort and minimal behavior change; Maximize consumer value proposition by identifying consumer-centric use-cases", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5ef50941-968b-4e5e-bfab-388f133682fc", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.075, "w": 0.275, "x": 0.217, "y": 0.681 }, "kind": "paragraph", "text": "Codification of Regulations: Leverage industry relationships to codify and influence regulations to decrease risk for content producers, allow interoperability and trust among content consumers", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9e198e62-8aac-4062-873f-f4e4db662f76", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.275, "x": 0.217, "y": 0.835 }, "kind": "paragraph", "text": "e.g. Important to define standard norms for content creation and distribution that allows for interoperability across devices and mediums", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "dc507c47-bc0e-46f6-bcc9-f42b383e7309", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.275, "x": 0.217, "y": 0.478 }, "kind": "paragraph", "text": "e.g. Partner with movie theaters to offer trial experience of metaverse content consumption", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e65a7365-30fd-47eb-8261-587f6cb6c41c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.35, "x": 0.575, "y": 0.728 }, "kind": "quote", "text": "Story tellers and content creators will have to reinvent their formats towards greater interactivity and democratized mediums. Media companies need to proactively think through their architecture as they build towards the metaverse..we need to build systems today that are agile and fungible so that we don't have to fix it later", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2c5d3630-a55a-48ef-a2fb-b2cd0e0754aa", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.35, "x": 0.575, "y": 0.383 }, "kind": "quote", "text": "Brands and advertisers will need to experiment in the metaverse in order to be ready for the meta experience when it becomes big. It is better to get a first mover advantage now when the technology is in nascent stages. As a brand, you don't want to be learning at a point of time when the masses are already on metaverse. Now is the right time to experiment & invest", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6624664a-f98c-49a8-98ea-b2c96d3ec8eb", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "Brands and advertisers will need to experiment in the metaverse in order to be ready for the meta experience when it becomes big. It is better to get a first mover advantage now when the technology is in nascent stages. — Vishal Chinchankar, CEO, Madison Digital & Madison Alpha", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-acb5-76f0-a09f-ddf9283aeb13", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.35, "x": 0.575, "y": 0.838 }, "kind": "source-note", "text": "— Biren Ghose, Vice Chairman, CII National Media & Entertainment Committee & Country Head, Technicolor India", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0b9037ca-50c4-4c09-83af-298b7ecb90d4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.015, "w": 0.35, "x": 0.575, "y": 0.508 }, "kind": "source-note", "text": "— Vishal Chinchankar, CEO, Madison Digital & Madison Alpha", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8f27c103-3d5d-4ca8-bc6d-239e497218b5", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Parallel Structure", "slug": "parallel-structure", "agent": "Architect", "layer": "loop", "matchId": "019dd95a-14f5-72a3-8b8c-292535e108da", "evidence": "Each imperative paired with a thematically matching expert quote", "confidence": 70 }, { "name": "Authority Bias", "slug": "authority-bias", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-14f5-72a3-8b8c-21c920e9f4e6", "evidence": "Named executive quotes from Madison Digital CEO and Technicolor India Country Head", "confidence": 85 }, { "name": "Credibility Transfer", "slug": "credibility-transfer", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-14f5-72a3-8b8c-2746645c81dd", "evidence": "Industry-leader testimonials lend weight to the imperatives", "confidence": 75 } ], "frameworks": [], "arcBeats": [ { "to": 43, "from": 41, "beatId": "019dd95a-0702-74a3-87e0-3cb9b1677c93", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Action (Now What)", "beatSlug": "triple-take-the-action-now-what", "evidence": "Section 3 'Realizing the opportunity' — flywheel + imperatives", "position": 3, "confidence": 80, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" }, { "to": 43, "from": 43, "beatId": "019dd95a-0702-74a3-87e0-51104ec6edc5", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Impact & Next Steps", "beatSlug": "consultants-gambit-impact-next-steps", "evidence": "Consumer adoption + regulation imperatives with executive quotes", "position": 5, "confidence": 55, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 43, "from": 42, "name": "Mece Breakdown", "slug": "40-mece-breakdown", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "matchId": "019dd95a-088b-72c8-b7e7-6801b602dbbc", "evidence": "Flywheel labels Tech & Infrastructure, Business Model, Content, Consumer Adoption, Regulation as five dimensions.", "position": 6, "objective": "Lay out five mutually-exclusive imperatives that cover the full set of metaverse enablers", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "confidence": 75, "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }