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  "documentTitle": "Shaping Future Indian ME",
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  "notes": "Includes a comparison of ad spend as % of GDP across 7 countries and a projection of India's ad spend growth.",
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      "kind": "callout",
      "text": "Steady growth making advertisement revenue stream more prominent for overall industry",
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      "kind": "disclaimer",
      "text": "Note: All years mentioned are calendar years; All GDP & Ad spend values are nominal. Source: Magna Global, Omdia, Oxford Economics, BCG analysis",
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      "text": "1.8 While Ad spend in India is growing at an 8% CAGR, potential to increase Ad spend exists",
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