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  "documentTitle": "Shaping Future Indian ME",
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      "text": "Sports the most watched content on TV: >90% of TV audience watch sports with cricket grabbing 79%",
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      "text": "Rise of regional content: Regional channels own 52% GRP share in GEC, Movies, Music",
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      "text": "-8% Decline in ARPU",
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      "text": "I sit down with my family to mostly watch movies, news and sports on TV. Award night events are a must watch for us all —Male, 25, Delhi",
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      "text": "Source: SNL, eMarketer, Press search, BCG analysis",
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