{
  "docId": "019dd923-5ca1-7489-b634-83afd848a07c",
  "docSlug": "1170ef163e33b2af",
  "documentTitle": "Shaping Future Indian ME",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.337,
  "pageNumber": 17,
  "pageCount": 48,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The chart uses a broken axis between 2022E and 2030E to represent a long-term projection.",
  "elementsJson": [
    "bar_chart_stacked",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-83afd848a07c/17",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-83afd848a07c",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-83afd848a07c.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-83afd848a07c#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Expected to grow to 11K-13K $Mn over the next decade at a high growth rate of 20-23% CAGR",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a09d-6a1ba3b5627f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.08,
        "y": 0.2
      },
      "kind": "chart",
      "text": "India OTT Revenue ($Mn)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27c52af3-0d0d-4666-8572-a2abce184979",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.75,
        "y": 0.3
      },
      "kind": "list",
      "text": "Faster growth for SVOD vs. AVOD in past few years\nSVOD expected to overtake AVOD\nExpected to grow to 11K-13K $Mn over the next decade at a high growth rate of 20-23% CAGR",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de93e1bc-baef-4a2a-88da-37e7845e041c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "OTT Revenue: 11K-13K",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb5-76f0-a09d-6e74faa25c51",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.08,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1. Number of year-end SVOD subscriptions in millions; includes direct and bundled subscriptions\nSource: Omdia database, BCG Analysis, Expert discussions",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "505e6187-9226-4b56-91cb-6bffcfc41303",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.08,
        "y": 0.06
      },
      "kind": "title",
      "text": "04 Subscription model has seen a surge over last five years",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdb2f8de-488b-436b-a5e1-d1dce8db4ac1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "OTT Revenue",
      "numberRaw": "11K-13K",
      "numberKind": "plain",
      "actionTitle": "Subscription model has seen a surge over last five years",
      "calloutText": "Expected to grow to 11K-13K $Mn over the next decade at a high growth rate of 20-23% CAGR",
      "numberScale": "k",
      "numberValue": 11,
      "metricFamily": "revenue",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8b-4ac0ff5fbeff",
      "evidence": "Title states 'subscription model has seen a surge'",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8b-507408414a48",
      "evidence": "Callout '11K-13K $Mn at 20-23% CAGR' projects the magnitude",
      "confidence": 80
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8b-4fd98e229d81",
      "evidence": "Trajectory chart with 2030E projection and CAGR label",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e0-37ca99baa54e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Section 1 'Indian M&E industry and future outlook' — sizing, sector deep dive, ad spend",
      "position": 1,
      "confidence": 80,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 17,
      "from": 12,
      "beatId": "019dd95a-0702-74a3-87e0-456406080cff",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Four trends reshaping consumption, headroom vs peers",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 12,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088b-72c8-b7e7-585c67c79b27",
      "evidence": "p12 lists 4 trends 01-04; p13-17 each prove one trend with data points.",
      "position": 2,
      "objective": "Stack four consumption trends as evidence that demand is shifting digital/personal/snackable/paid",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 80,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}