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  "documentTitle": "Shaping Future Indian ME",
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      "text": "Factors contributing to popularity of short, easily digestible & visually engaging, \"Snackable Content\"",
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      "text": "Drop in attention span by 25% to 8 seconds in last few years; Ubiquitous and predominantly free availability; Availability of high volumes of preferred micro genres; Higher opportunity for viewer participation",
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      "text": "Streaming Content: Shorter movies; Social Media: Instagram reels & Twitter; News: <100 word articles; Music: 30-60 sec renditions; Gaming: Hyper casual games",
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      "text": "03 Consumers moving towards easily accessible, snackable content",
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