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  "documentTitle": "Shaping Future Indian ME",
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      "text": "01: M&E increasingly catering to “ME” choices. 02: Two-way interactive media piques interest. 03: Snackable content grabs attention. 04: Premium content finding more traction.",
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      "text": "Digital video & gaming >40% of total media consumption. Interactive episodes ~20% higher time spent. SFV MAU’s grown by 30–35%. SVOD subscriptions 85–90 Mn in 2022 (16x–17x growth).",
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      "text": "Source: Expert discussions, BCG analysis",
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