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  "docSlug": "1170ef163e33b2af",
  "documentTitle": "Shaping Future Indian ME",
  "authorId": "BCG",
  "authorName": "BCG",
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  "nDataPoints": 14,
  "notes": "Uses a 2x2 matrix framework to segment countries by M&E contribution and growth.",
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      "text": "Despite being on a strong growth trajectory, India's M&E industry has significant headroom for accelerated growth basis global benchmarks",
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      "text": "Indian M&E % share of GDP 2017 vs 2022E",
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      "kind": "disclaimer",
      "text": "1. Both GDP and M&E numbers are nominal 2. M&E Industry includes both consumer spends and advertisement revenues Source: MagnaGlobal, PQMedia, EIU, Expert discussions, BCG analysis",
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      "text": "M&E % contribution to GDP 2022 vs M&E CAGR 2017-22",
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      "text": "M&E % contribution to GDP: 0.89",
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      "text": "Indian M&E % share of GDP has increased in the last 5 years... ..but India still lags global peers, indicating potential upside",
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      "text": "Despite strong growth and increasing share of GDP, large headroom exists",
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      "evidence": "Country flags act as instantly-recognisable point markers",
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