{
  "docId": "019dd923-5ca1-7489-b634-7e1c9fe1bc87",
  "docSlug": "7a27e27b944e835f",
  "documentTitle": "Seeing the BIG Picture",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 5,
  "pageCount": 60,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "recommendation",
  "function": "recommend",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a three-column layout to present strategic imperatives.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid",
    "infographic"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-7e1c9fe1bc87/5",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-7e1c9fe1bc87#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Strategic digital activations expand the viewer base and drive top-line growth.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-834d-45dec321f655",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.9,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcda92b7-a4de-4dc1-8110-8d9d0d348bdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.365,
        "y": 0.43
      },
      "kind": "list",
      "text": "Content factory\nMeasurement toolkit\nOrganizational\nTechnology and data\nFlywheel for user engagement",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dc770e1-ba28-4295-8e66-2ce45caa874b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.06,
        "y": 0.43
      },
      "kind": "list",
      "text": "Nurture Test and learn culture with agile teaming\nRe-allocate marketing spends basis incremental returns\nTailor digital activations basis digital maturity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "600b44f9-24ba-4927-87d3-dfcd2ced0e97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.67,
        "y": 0.4
      },
      "kind": "metric",
      "text": "2.5-3x higher active user base\n1.5-2x higher time spent\n30-40% sales uplift for LTV and Movie Studios\n35-40% marketing spends efficiency for OTT",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd7c3eab-b91e-42eb-ae55-b23f1738ebc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "sales uplift: 30-40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-834d-4b4f7818291b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.67,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Strategic digital activations expand the viewer base and drive top-line growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6831a205-7458-4cc9-8fb1-3cf4e3adfbb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.06,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Urgent need to re-think and formulate business, content and marketing strategies to accelerate growth",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a00b83f1-4ef0-42d1-a94b-e246f2d7184c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.365,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Best-in-class companies build an ecosystem to design and execute digital activations",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c03fe97b-c18d-417d-a603-fb6d8617776b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.06,
        "y": 0.215
      },
      "kind": "title",
      "text": "Identify pockets of innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3544d4c4-9884-4103-9efc-749fc7183327",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.365,
        "y": 0.215
      },
      "kind": "title",
      "text": "Build capabilities to match global peers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ea8d832-c93a-4f4d-a28e-7ed79262a4fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.67,
        "y": 0.215
      },
      "kind": "title",
      "text": "Unlock significant value with digital",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84bcb815-bb46-4f00-97bc-48759395c304",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "sales uplift",
      "numberRaw": "30-40%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "Strategic digital activations expand the viewer base and drive top-line growth.",
      "numberScale": null,
      "numberValue": -40,
      "metricFamily": "revenue",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-14f5-72a3-8b89-e0fecff8317d",
      "evidence": "Recommendations placed up front before evidence (answer-first structure)",
      "confidence": 80
    },
    {
      "name": "Three Pillars",
      "slug": "three-pillars",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-14f5-72a3-8b89-dfd6010304cc",
      "evidence": "Three columns: 'Identify pockets of innovation', 'Build capabilities to match global peers', 'Unlock significant value with digital'",
      "confidence": 90
    },
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "367567db-10ec-430f-afcd-127a4e94a460",
      "evidence": "list/bullet: Nurture Test and learn culture with agile teaming...",
      "confidence": 0.5
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b89-e65e609775e1",
      "evidence": "Each column headline is an imperative recommendation",
      "confidence": 85
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b89-eb6e35ecc165",
      "evidence": "'2.5-3x higher active user base', '30-40% sales uplift' instead of vague gains",
      "confidence": 82
    },
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "32ada2a3-5070-4cfb-a1c6-2ca63fd91a1b",
      "evidence": "Flywheel for user engagement",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "2512f0f5-2b5b-4535-9b1f-46d49e6fd824",
      "evidence": "Explicit mention of 'Flywheel for user engagement' in the second column.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 3,
      "beatId": "019dd95a-0702-74a3-87e0-142ec4ee18f8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Origins of study + India entertainment-hungry market context",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}