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  "documentTitle": "Seeing the BIG Picture",
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      "text": "Up to 40% higher watch times for digitally engaged audiences for both OTT and LTV",
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      "text": "60%+ consumers conduct research before viewed content\n3 digital touchpoints, between discovery and watching\n~30% viewers prefer digital videos for decision-making\n25-30% viewers say trailers/teasers are the most important factors to drive interest\nReviews and ratings and information about screening venues are among the most sought-after info for Movie Studios",
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