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  "documentTitle": "Seeing the BIG Picture",
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  "notes": "The slide uses a color-coded legend for LTV, Movie Studios, and OTT, though only LTV is explicitly referenced in the text points.",
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      "text": "Drive more organic traffic (through own and artists' handles, SEO, CRM...)",
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      "text": "Videos across platforms and WoM (both online and offline) are critical drivers for discovery. New channels/platforms to distribute content online (studio and celeb handles, influencers etc.) gaining prominence. 50-60% of out-of-network discovery for LTV and OTT happens on digital. ~80% of LTV consumers point to supply-related challenges for online discovery.",
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