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  "documentTitle": "Seeing the BIG Picture",
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  "notes": "Uses a 'Myth vs Reality' framing to challenge industry assumptions.",
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      "text": "Prevailing view: LTV passive consumer involvement; Limited scope for digital influence; OTT and Movie Studios audiences engage online.",
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      "text": "respondents actively engaged and digitally influenced: 48%",
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      "text": "Source: Industry Expert Interviews; BCG Consumer Content Consumption Survey, October 2022, N = 2,615",
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