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      "text": "Media & Entertainment (M&E) players around the world have embraced digital-forward practices to become future-ready. They recognize the power of digital to influence every stage of the consumer's media consumption journey, from discovery to interest to engagement. Yet Indian players have been hesitant to embrace digital.\n\nBCG and Meta have come together to present a view on how digital can drive growth for M&E organizations in India.\n\nWe connected with 30+ industry leaders from LTV, OTT and Movie Studios to get the complete industry perspective. We complemented this with a quantitative survey of ~2,600 consumers and in-depth discussions with 50+ viewers, for a holistic customer perspective.\n\nWe are grateful to these industry leaders and consumers for their invaluable contributions.",
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