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  "documentTitle": "Seeing the BIG Picture",
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      "text": "Prevailing view: LTV (Discovery mainly driven by own network and offline channels; Digital activation not critical since TG is not digitally active) and OTT (CRM channels sufficient; Recommendation engine, top listings are significant drivers)",
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      "text": "Source: Industry Expert Interviews; BCG Consumer Content Consumption Survey, October 2022, N = 2,615",
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